[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.anes.sk\/funguje-vas-marketing-efektivne-otestujte-ho\/#Article","mainEntityOfPage":"https:\/\/www.anes.sk\/funguje-vas-marketing-efektivne-otestujte-ho\/","headline":"Funguje v\u00e1\u0161 marketing efekt\u00edvne? Otestujte ho.","name":"Funguje v\u00e1\u0161 marketing efekt\u00edvne? Otestujte ho.","description":"Je d\u00f4le\u017eit\u00e9 otestova\u0165 svoju marketingov\u00fa strat\u00e9giu – nebudete vedie\u0165, \u010di ste na spr\u00e1vnej ceste, k\u00fdm nebudete ma\u0165 \u010das analyzova\u0165 v\u00fdsledky svojho \u00fasilia. Ak chcete z\u00edska\u0165 maximum z testovania, zv\u00e1\u017ete pou\u017eitie t\u00fdchto troch pr\u00edstupov:1. Jemne dola\u010fte svoju online vidite\u013enos\u0165 pomocou anal\u00fdzy Webov\u00e1 str\u00e1nka va\u0161ej spolo\u010dnosti je stredobodom va\u0161ej online pr\u00edtomnosti, preto ju ur\u010dite d\u00f4kladne otestujte. Slu\u017eba ... Read More<\/strong> <\/i><\/a>","datePublished":"2020-01-19","dateModified":"2020-01-19","author":{"@type":"Person","@id":"https:\/\/www.anes.sk\/author\/#Person","name":"","url":"https:\/\/www.anes.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/8ee00db67df6a380981db2e33f97d2fa79637c4880a83f2a0ac4c29b5bb179e1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8ee00db67df6a380981db2e33f97d2fa79637c4880a83f2a0ac4c29b5bb179e1?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"anes.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.anes.sk\/wp-content\/uploads\/img_a302745_w16802_t1561801821.jpg","url":"https:\/\/www.anes.sk\/wp-content\/uploads\/img_a302745_w16802_t1561801821.jpg","height":0,"width":0},"url":"https:\/\/www.anes.sk\/funguje-vas-marketing-efektivne-otestujte-ho\/","wordCount":449,"articleBody":"Je d\u00f4le\u017eit\u00e9 otestova\u0165 svoju marketingov\u00fa strat\u00e9giu – nebudete vedie\u0165, \u010di ste na spr\u00e1vnej ceste, k\u00fdm nebudete ma\u0165 \u010das analyzova\u0165 v\u00fdsledky svojho \u00fasilia. Ak chcete z\u00edska\u0165 maximum z testovania, zv\u00e1\u017ete pou\u017eitie t\u00fdchto troch pr\u00edstupov:1. Jemne dola\u010fte svoju online vidite\u013enos\u0165 pomocou anal\u00fdzyWebov\u00e1 str\u00e1nka va\u0161ej spolo\u010dnosti je stredobodom va\u0161ej online pr\u00edtomnosti, preto ju ur\u010dite d\u00f4kladne otestujte. Slu\u017eba Analytics m\u00f4\u017ee zachyti\u0165 metriky, ktor\u00e9 nazna\u010duj\u00fa anga\u017eovanos\u0165 na va\u0161ej str\u00e1nke, ako je miera odchodov zo str\u00e1nky a \u010das str\u00e1ven\u00fd na str\u00e1nke. Ak sa pozriete na k\u013e\u00fa\u010dov\u00e9 slov\u00e1, na ktor\u00fdch sa moment\u00e1lne nach\u00e1dzaj\u00fa va\u0161e str\u00e1nky, m\u00f4\u017eete ur\u010di\u0165 mo\u017enosti marketingu obsahu.Vytvorte napr\u00edklad dlhodob\u00fd pr\u00edspevok pre svoj firemn\u00fd blog na t\u00e9mu v\u00e1\u0161ho odvetvia a zahr\u0148te k\u013e\u00fa\u010dov\u00e9 slov\u00e1, s ktor\u00fdmi chcete by\u0165 prepojen\u00ed. Potom presk\u00famajte svoje anal\u00fdzy a zistite, ak\u00e9 \u010fal\u0161ie k\u013e\u00fa\u010dov\u00e9 slov\u00e1 priviedli \u013eud\u00ed k tomuto pr\u00edspevku.2. Vyu\u017eite silu soci\u00e1lnych m\u00e9di\u00edSoci\u00e1lne m\u00e9di\u00e1 poskytuj\u00fa n\u00e1stroje, ktor\u00e9 marketingov\u00ed v\u00fdskumn\u00edci v predch\u00e1dzaj\u00facich desa\u0165ro\u010diach jednoducho nedok\u00e1zali predstavi\u0165: mili\u00f3ny alebo miliardy pou\u017e\u00edvate\u013eov a predt\u00fdm nepredstavite\u013en\u00e9 mno\u017estv\u00e1 \u00fadajov. Je to siln\u00e1 \u010das\u0165 v\u00e1\u0161ho testovacieho s\u00faboru n\u00e1strojov – napr\u00edklad zv\u00e1\u017ete pou\u017eitie slu\u017eby Facebook na otestovanie svojich rekl\u00e1m. Soci\u00e1lna platforma v\u00e1m umo\u017e\u0148uje priradi\u0165 reklamu k \u0161iestim obr\u00e1zkom, po ktor\u00fdch Facebook automaticky n\u00e1jde obr\u00e1zok s najlep\u0161ou odozvou a zobraz\u00ed ho.3. Analyzujte sp\u00e4tn\u00fa v\u00e4zbu a sk\u00fasenosti z\u00e1kazn\u00edkov prostredn\u00edctvom segment\u00e1cieNakoniec, jedin\u00e1 vec, na ktorej naozaj z\u00e1le\u017e\u00ed pri marketingu je, ako ho vn\u00edmaj\u00fa potenci\u00e1lni z\u00e1kazn\u00edci. \u201eSpustenie testov t\u00fdkaj\u00facich sa zasielania spr\u00e1v, brandingu alebo dizajnu u\u017e\u00edvate\u013esk\u00fdch sk\u00fasenost\u00ed m\u00f4\u017ee by\u0165 \u00fa\u010dinn\u00fdm prostriedkom na ur\u010denie, \u010di je kampa\u0148 na spr\u00e1vnej ceste,\u201c vysvet\u013euje Sarah Fruy, riadite\u013eka online marketingu pre Pantheon. Rovnak\u00fa spr\u00e1vu m\u00f4\u017eete otestova\u0165 s r\u00f4znymi osobami, aby ste zistili, ako m\u00f4\u017eu r\u00f4zne segmenty publika vn\u00edma\u0165 alebo odpoveda\u0165 na obsah.\u00a0Skvel\u00e9 nov\u00e9 mo\u017enosti v oblasti anal\u00fdzy, \u00fadajov v soci\u00e1lnych sie\u0165ach a segmentovanej sp\u00e4tnej v\u00e4zby od z\u00e1kazn\u00edkov v\u00e1m umo\u017enia robi\u0165 dobre informovan\u00e9 rozhodnutia vo va\u0161ich marketingov\u00fdch kampaniach. Z\u00edskanie t\u00fdchto pr\u00e1v m\u00f4\u017ee znamena\u0165 rozdiel, pokia\u013e ide o anga\u017eovanos\u0165 a rast zna\u010dky, tak\u017ee za\u010dnite testova\u0165 e\u0161te dnes. "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Funguje v\u00e1\u0161 marketing efekt\u00edvne? Otestujte ho.","item":"https:\/\/www.anes.sk\/funguje-vas-marketing-efektivne-otestujte-ho\/#breadcrumbitem"}]}]